UBR is born and developed in Norway and shaped by its ice-cold winters and stormy summers. In this terrain, a jacket isn't just an accessory; it's a necessity. UBR's gospel jacket design is grounded on Scandinavian simplicity. Norton Barrie is proud to be able to stock UBR Jackets. Through clean lines and new functional results, they produce an ultramodern specialised look that stays in fashion regardless of the current trends. UBR utilizes highly advanced technology to create jackets that make you stay warmer, travel lighter and look sharper. Their aim at UBR is to produce your favourite jacket for all occasions.

Introducing: UBR

UBR, the renowned Scandinavian outerwear brand, takes its inspiration from the unpredictable nature of urban environments, incorporating cutting-edge technology, sleek design, and exceptional functionality into everything they create. Founded in 2010, UBR has emerged as a symbol of sophistication and innovation in the world of outerwear.

The driving force behind UBR is the brand's commitment to creating jackets that seamlessly combine style and performance. Each jacket undergoes rigorous testing and meticulous attention to detail, ensuring that it meets the highest quality and durability standards. Not only are UBR jackets technologically advanced and sustainable, but they also boast remarkable style. Drawing inspiration from the clean lines and minimalism of Scandinavian design, UBR jackets have an understated elegance that effortlessly blends into any urban setting

UBR: Innovative Fabric Technology

One of UBR's defining features is its advanced fabric technology. UBR jackets are created using high-performance materials that offer exceptional waterproofing and breathability. These jackets keep you dry and comfortable, even during heavy rainfall or sudden downpours. They also feature intelligent ventilation systems that allow for optimal airflow, preventing overheating and excessive sweating.

At Norton Barrie, we’re proud to be an official UBR stockist, with a wide range of UBR menswear styles to choose from. We carefully curate our menswear range with a focus on innovation, excellence and sustainability, and UBR's commitment to sustainability is evident in its eco-conscious manufacturing processes. By using responsibly sourced materials and implementing environmentally friendly practices, UBR strives to reduce its ecological impact. Shop the full range of UBR men’s clothing at Norton Barrie today.

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